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Bondi Experience Lab

Antonella Bondi

IMMERSIVE EXPERIENCES

I like to create olfactory architectures in which everyone projects their own emotional space, bringing hidden memories to the surface or developing new fantasies. Smell is a key to our inner world and at the same time a representation of who we are

Antonella Bondi

ANTONELLA BONDI IMMERSIVE EXPERIENCE MEANS OLFACTORY EXPERIENCES

Natural 100% fragrances, created using precious and rare essences, combined to create original products that chefs apply in the kitchen, mixologists experiment in cocktails, interior designers use in luxury hotels and resorts to enrich the experience of places and that brands develop to identify products and give physical form to their values.

EMOTIONAL ARCHITECTURE AND OLFACTORY DESIGN

Container and content, architecture and design, planning and use: the experience of fragrances is divided into two parts, which interact with each other to build the olfactory experience.

Antonella designs emotional architecture, the space in which to insert the use of fragrances.

From the design of the environment we then move on to the creation of the actual fragrance, the object of olfactory design that the consumer benefits directly.

DISTILLATION PROCESS

Respecting the naturalness of the product, each spice, flower and aromatic plant is treated according to the techniques of the great alchemists. The production process involves steam distillation and is based on the property of essential oils of being easily vaporizable.

Subsequently water vapor to make the cell walls of the leaves more conveyed by the same vapor. The vapor is condensed in an essential coil, and the oil is then mechanically separated from the water, in order to obtain a pure 100% essential oil.

The fragrances are therefore edible because they are completely natural and, above all, they work as olfactory stimulators but do not impact the taste of the foods on which they are vaporised.

THE APPLICATION LINES

FOOD

Pure essences as an ingredient to add in the preparation of dishes and desserts; fragrances as flavor amplifiers, to be vaporized before serving to enhance particular ingredients and guide the eater to discover the dish, but also oily solutions to be added as ingredients during the preparation phase.

MIXOLOGY

Today, bartenders are acquiring ever greater skills and refined abilities in designing a mixology offer that is not limited only to assembling existing ingredients and spirits, but rather to outlining an experience of taste and smell through the construction of their own identity. Customized projects and bespoke fragrance lines are used by many mixing professionals, who find in Antonella Bondi's fragrances an additional, yet so important, element for the construction of cocktails.

HOTELS & RESORTS

The hotel industry experience allows Antonella Bondi to fully express the potential offered by fragrances. In fact, in the luxury experience, smell plays a fundamental role: smells and perfumes distinguish exceptional places which, from the diffusion of fragrances in the rooms to the scenting of the amenities in the rooms, reserve increasingly refined experiences for guests, in which the elegance becomes personalized and is expressed down to the smallest details. This is how "environmental" projects are born in which the fragrances diffused in the rooms reproduce the naturalistic context that hosts the hotel - or the amenities reserved for guests.

BRANDS AND SPECIAL EVENTS

From coffee companies to automotive, from retail to design and furniture, there are many brands that use olfactory identity to convey their values and in the coffee and wine industry fragrances are often used as a teaching tool: the breakdown of olfactory descriptors, in fact, can be made in a very granular way through fragrances, just as the use of specific product varieties can be guided by an olfactory path that emphasizes their identifying characteristics.

TEAM BUILDING AND HOSPITALS

The healing power of essential oils is also expressed in team buildings and hospitals: from business training to scented wipes donated to the Nemo Clinical Center in Milan, the thaumaturgical effect of fragrances accompanies the most disparate experiences, always following the common thread of a rediscovered connection with nature and with one's interiority.

NEUROMARKETING

Together with Professor Vincenzo Russo, director of the Behavioral and Brain Lab, a neuromarketing research center at the IULM University of Milan, Antonella Bondi has developed a research activity to measure the effect that olfactory stimuli have on the human brain, and how these stimuli influence the perception of products from the food and wine, wellness and hospitality industries. A continually evolving project, with research activity that responds to the needs of brands and industries that intend to design products and services with a strong impact on consumers by offering them immersive and memorable experiences.

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